Start-up entrepreneurs transform new ideas into thriving companies. But they face significant challenges on their journey from market newbie to mature player. We explore some of the main questions founders should be asking at four key stages in the business lifecycle.
Half of the 50 CEOs interviewed in Switzerland (of 1,200 CEOs interviewed worldwide) stated that they are planning major transformations in their respective companies in the next three years. Today’s transformation is a continuous flow of incremental steps, which allows for quick adjustments and corrections, speed to market and measurement.
In a global survey, KPMG asked the opinion of 1,200 CEOs, of which 50 are based in Switzerland. In regard to their most pressing issues in the coming years, there are some clear indications where the journey might be going. Swiss CEOs would like to speed up their go-to-market processes for products and services.