Master Data Management

The many storylines about the Identification of Medicinal Products

The life science industry moves towards implementation of Identification of Medicinal Products (IDMP). However, the storylines about IDMP and the agenda of Drug Information Association (DIA) congresses are variegated.
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How bad Master Data impacts good business

Big Data is a very popular buzzword. All companies seem to try to find out how Big Data can help them create a competitive advantage for their business. In practice I see many companies forget "getting the basics right", which impacts both daily business and Big Data related initiatives.